Deborah Dennis

Deborah Dennis is a Principal Data Scientist at Veridian Insights, where she spearheads initiatives in advanced marketing analytics. With over 14 years of experience, Deborah is a recognized authority in attribution modeling, customer lifetime value prediction, and predictive analytics for marketing optimization. Her professional philosophy centers on transforming raw data into actionable insights that drive measurable business outcomes, moving beyond vanity metrics to focus on true impact. Prior to her role at Veridian Insights, Deborah served as the head of analytics at Stratagem Solutions, a leading marketing technology firm, where her innovative approaches consistently delivered significant ROI improvements for Fortune 500 clients. She holds an M.S. in Applied Statistics from the University of California, Berkeley. Readers can expect her articles to provide deep dives into complex analytical methodologies, practical applications of data science in marketing, and forward-thinking strategies for navigating the evolving digital landscape. Her work emphasizes clarity, precision, and a commitment to data-driven decision-making