Dawn Hartman

Principal Analyst, Campaign Insights

MBA, Marketing Analytics; Google Analytics Certified

14+ years experience

Credentials

Dawn Hartman is a Principal Analyst at InsightMetrics Group, a leading marketing intelligence firm, where she specializes in advanced campaign attribution modeling and ROI optimization for global brands. With 14 years of experience, Dawn empowers marketing teams to decipher complex data sets and translate nuanced insights into actionable, revenue-generating strategies. She holds an MBA with a concentration in Marketing Analytics from the Wharton School of the University of Pennsylvania. Prior to InsightMetrics Group, Dawn led the analytics division at Stratagem Digital, where she developed a proprietary multi-touch attribution framework that consistently increased client campaign efficiency by an average of 18%. Her professional philosophy centers on demystifying data, making sophisticated analytics accessible, and ensuring every marketing dollar is strategically placed. Readers can expect her articles to offer practical methodologies, cutting-edge research, and clear, concise guidance on leveraging campaign insights for measurable business growth

Articles by Dawn Hartman