Did you know that 63% of consumers find ads annoying? For marketers and students learning the ropes, understanding ad design principles is more critical than…
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6 min read
A/B testing strategies are essential for any marketing team looking to improve their campaigns and website performance. But how do you get started? What tests…
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7 min read
There’s a shocking amount of misinformation circulating about ad tech, especially for those just starting out. Sorting through the noise to understand what’s real and…
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6 min read
Are you tired of your marketing campaigns blending into the background noise? Do you feel like you’re throwing money at ads that simply don’t resonate?…
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7 min read
The Future of Case Studies: Learning from Success and Failure in Marketing Are you tired of marketing advice that sounds good in theory but falls…
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8 min read
The local bakery down on Peachtree Street, “Sweet Surrender,” was days away from closing. Despite consistently delicious treats, their marketing was stuck in the pre-social…
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7 min read
The pressure to create compelling ads that convert is higher than ever. Marketing teams are stretched thin, budgets are scrutinized, and the demand for personalized…
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8 min read
Crafting a strong brand voice is essential, but equally important is how you deliver that message. Mastering marketing with an actionable tone will be vital…
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7 min read
The life of entrepreneurs isn’t easy. Building a successful business requires grit, vision, and a solid understanding of marketing principles. But what specific strategies separate…
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6 min read
The marketing world is littered with both triumphant successes and spectacular failures. Examining case studies of successful (and unsuccessful) campaigns provides invaluable lessons for marketers…
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9 min read
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